Zoef.
A loud, hand-made identity and website for a creative studio in Amsterdam that works at full speed.
- Client
- Zoef., Amsterdam
- Year
- 2026
- Services
- Brand identity
- Web design
- Frontend development
- Motion design
- Results
- 100/100 Accessibility (Lighthouse, mobile)
- Website
- Visit the website
Zoef. is a brand new creative studio in Amsterdam, just started by Zoef Thoen. She has always been the one drawing on everything, from notebooks to friends' party flyers, and recently decided to turn that creativity into her work. Zoef. is where she now designs brands for makers, shops and small hospitality businesses.
The studio works the way its name sounds. Zoef is Dutch for whoosh, and the promise is a creative studio at full speed, with bold ideas that stay bold on the way to launch. As a new studio Zoef. had no portfolio, no name in the city and no website yet, so the first thing it needed was a brand of its own that shows what she can do.
- A just started studio that needed an identity and a website before its first clients.
- Brand identities, websites and campaigns for small businesses that want to be recognised from across the street.
- A site that had to show her energy and style at first sight, in Dutch and in English.
The brief for the website was to look nothing like a studio website. No grey grid of thumbnails and no careful corporate tone, but something with the energy of a gig poster that still reads easily on a phone.
So the identity is loud on purpose. Headings are set in Lilita One like a poster on a wall, running text in Sour Gummy and handwritten notes in Gaegu. The palette is four colours and nothing more, paper, cacao, butter and a lime that is only ever used as a sticker, a pill, a button or a scribble and never as text on paper. Everything from the logo to the last button follows those few rules, so the studio is recognisable in a second whether you see the site, a sticker or a social post.
Behind the first screen of every page runs a wallpaper of slogans that drifts as you scroll. Stickers can be picked up and dragged around, and the founder holds up the whole idea on a hand-painted sign.
The site shows her first two projects, each with a page of its own. Studio Wilg is an interior studio run by Fem and Sanne, for whom Zoef. made a calm, natural identity. Kurk. is a wine bar for long evenings, with a brand as warm and loose as the bar itself. Each case tells what the client asked, what Zoef. made and how long it took.
A manifest explains why the studio exists. It names what makes brands look alike, from an off-the-shelf logo to the same stock photos, and pins in place while the reasons stack up one by one.
- 2Languages
- 5Pages per language
- 2Case studies
- 4Colours
The motion has one signature. The dot from the logo is a bouncing ball. In the intro the wordmark drops and the dot bounces into place, and between pages a cacao circle grows out of the click and lifts away with the name of the next page. The manifest pins while you read, the portrait on the about page grows out of the dot, and headings hop up word by word.
Under the hood it stays small and fast. Plain HTML, CSS and JavaScript, every page built from shared parts by one script, with GSAP and Lenis for the motion and static hosting on Vercel.
